Posted 1 years ago
Golf
General
LIV Golf loses COO Atul Khosla
Golf’s breakaway tour, funded by Saudi Arabia’s sovereign
wealth fund as a rival tour to the PGA, has lost its Chief Operating Officer
Atul Khosla, who resigned after a year. This development comes after a year
where LIV Golf has generated substantial controversy and failed to achieve the
benchmarks it laid out for itself.
Khosla’s decision to
resign was announced by LIV’s commissioner, Greg Norman, who is a vocal critic
of the PGA. However, this is not the first high profile exit for LIV and
Norman’s position has also been called into question due to it. Furthermore, Khosla’s
exit has been accompanied by doubts surrounding the true nature of his influence,
as court filings by PGA accused him of having andisproportionately large role
in an event that has failed to attract big talent, with the exception of Dustin
Johnson, Brooks Koepka, Phil Mickelson and Cameron Smith.
LIV Golf has also failed to sign the television and
sponsorship deals that were deemed by consultants at McKinsey &Company, as
essential to the future of the tournament. LIV itself, however, has asserted that
it remains on track to achieve its benchmarks, and currently has a “long-term”
business model, where teams will function as franchises.
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