Posted 1 years ago

Golf General

LIV Golf loses COO Atul Khosla

LIV Golf loses COO Atul Khosla
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Golf’s breakaway tour, funded by Saudi Arabia’s sovereign wealth fund as a rival tour to the PGA, has lost its Chief Operating Officer Atul Khosla, who resigned after a year. This development comes after a year where LIV Golf has generated substantial controversy and failed to achieve the benchmarks it laid out for itself.

Khosla’s decision to resign was announced by LIV’s commissioner, Greg Norman, who is a vocal critic of the PGA. However, this is not the first high profile exit for LIV and Norman’s position has also been called into question due to it. Furthermore, Khosla’s exit has been accompanied by doubts surrounding the true nature of his influence, as court filings by PGA accused him of having andisproportionately large role in an event that has failed to attract big talent, with the exception of Dustin Johnson, Brooks Koepka, Phil Mickelson and Cameron Smith.

LIV Golf has also failed to sign the television and sponsorship deals that were deemed by consultants at McKinsey &Company, as essential to the future of the tournament. LIV itself, however, has asserted that it remains on track to achieve its benchmarks, and currently has a “long-term” business model, where teams will function as franchises.


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