Posted 1 years ago

Cricket General

BCCI announces New India Jersy - Adidas as new kit sponsor.

BCCI announces New India Jersy - Adidas as new kit sponsor.
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BCCI announces New India Jersy - Adidas as the new kit sponsor.

The Board of Control for Cricket in India (BCCI) announced on May 22 that the Indian national cricket team had secured a new kit sponsorship deal with the renowned German sportswear powerhouse, Adidas.

BCCI secretary Jay Shah shared in media that: "I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands. Welcome aboard, @adidas." 

The sporting apparel giants Adidas will start sponsoring the India Cricket Team’s jerseys starting next month. 

So, for the World Test Championship Final 2023 (WTC Final 2023), which begins on June 7 at Kennington Oval in London, Rohit Sharma and company will wear Adidas jerseys.

Killer Jeans took the jersey sponsorship rights from MPL Sports and are currently the sponsor of Team India. However, BCCI has now partnered up with a well-known MNC that is connected to sports.

Between 2016 and 2020, Nike was the last significant sports company to sponsor India’s colors. But in 2020, MPL Sports (Mobile Premier League) spent Rs 370 Crore to become the jersey sponsor for India. 

MPL left the agreement while it was still set to expire in December 2023, giving Killer Jeans the rights. They were paying 65 lakh per match and 9 crores as royalty for a three-year deal with the BCCI.

However, given that KKCL’s Killer Jeans have no experience producing sporting items, they haven’t exactly complimented India Cricket or the BCCI’s brand image.

It hasn’t contributed any value because the majority of the players are sponsored by well-known companies like Nike, Adidas, or Puma.

BCCI in search of Byju's replacement

The board is still in negotiations with two companies that can take over as jersey sponsors of the Indian team to replace Byju’s, whose contract expired in March.

BCCI said, "In case we are unable to find a long-term partner, we will be making a stop-gap arrangement."

The deal could even be limited to the World Test Championship (WTC) final and the three home ODIs to follow against Afghanistan in June.

In 2019, Byju took over BCCI sponsorship from Oppo - it was paying Rs. 1,079 crores (Rs. 4.61 crores per bilateral match and ₹1.56 crore per ICC match) for five years - till March 2022. 

This deal was extended in June 2022 and was on to continue till November 2023 before adverse market conditions set in.

Adidas to Sponsor Team India Jerseys

The new jersey sponsor for Team India was revealed on Monday by the honorary secretary of the Board of Control for Cricket in India (BCCI), Jay Shah.

Adidas previously sponsored the England Cricket Team and the Mumbai Indians. The German giants Adidas sponsors the current India team’s captain Rohit Sharma, Kuldeep Yadav, and Rishabh Pant.

Adidas will, however, reenter the market for national cricket teams through the India Cricket Team. Adidas ended its sponsorship agreement with England and is currently just supporting Nottinghamshire, South East Stars, and Surrey.

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