New research shows that the number of betting ads during the Premier League's opening weekend nearly tripled compared to last year.
Researchers examined Premier League coverage in the UK across TV, including pitchside ads and shirt logos, along with radio and social media. They found over 29,000 gambling messages, a 165% rise compared to last year's opening weekend.
The West Ham vs. Aston Villa game alone featured nearly 6,500 gambling ads, averaging 30 per minute.
The University of Bristol’s business school, funded by GambleAware, criticized the gambling industry's self-regulation as "inadequate and tokenistic." The report highlights the risks posed to fans, especially children, due to heavy exposure to gambling ads.
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