JioCinema Hits Record High with Over 62 Crore Reach During TATA IPL 2024.

JioCinema wrapped up the IPL 2024 season with an impressive 2,600 crore views, showcasing a remarkable 53% increase compared to the previous year's viewership.

The tournament's official streaming platform logged over 35,000 crore minutes of watch-time during the season.

After the opening night, JioCinema saw a 38% increase in reach, culminating in over 62 crore views for IPL 2024.

"We're wrapping up TATA IPL 2024 with a commitment to revolutionize sports consumption in India. The consistent year-on-year growth validates the appeal of our viewer-centric approach. We extend our gratitude to our partners, sponsors, and stakeholders who share our vision as we strive to make JioCinema the premier platform," stated an official spokesperson from Viacom18.

JioCinema: Shining the Spotlight on Streaming Excellence

JioCinema's opening match presentation was elevated with the collaboration of six top consumer brands: Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, creating an immersive and engaging experience for viewers.

These companies launched their IPL campaigns during the first six overs of the opening match between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB), as part of the new JioCinema Brand Spotlight initiative. 

By the end of the season, JioCinema had attracted 28 sponsors and over 1400 advertisers.

At the start of IPL 2024, JioCinema recorded over 11.3 crore viewers on day one, marking a 51% increase from IPL 2023's opening day numbers. 

During the CSK vs RCB matchday on March 22, the platform saw over 59 crore views and 660 crore minutes of watch-time.

According to an official release from JioCinema, the Connected TV audience significantly expanded due to features like 12 language feeds, 4K viewing, multi-cam views, and immersive experiences such as AR/VR and 360-degree viewing. 

This resulted in an average time spent of 75 minutes, up from over 60 minutes last season.