Boxing's Social Media Sensation: The 58M Follower Knockout Success.

Posted 4 months ago

One February morning, light-heavyweight boxer Ben Whittaker woke up to find millions of hits on his Instagram account.

The Monday after his knockout win over Khalid Graidia at Wembley Arena, light-heavyweight Ben Whittaker woke up to millions of hits on his Instagram account.

"My phone just blew up. It was just weird," Whittaker told BBC Sport.

Known as 'The Surgeon,' Whittaker posted two videos showcasing his lightning-fast reactions and showboating antics, including dancing around the ring. These posts quickly went viral.

"I've been doing this style since I was a kid, and out of nowhere, my socials all went crazy," Whittaker said. "You can't complain. It's good, but I'm just being myself. I won't change for anyone, and as long as I get the job done, that's all that matters."

Just 24 hours after posting the first video, Whittaker gained over 100,000 followers on Instagram. By March, his follower count had reached 1 million, and he has since surpassed the 2 million mark.

The highlight reel from that February win, his sixth fight as a pro, garnered 2.7 million likes and 58 million views on Instagram.